Every dog deserves to look and feel extraordinary
Dog grooming in Whitwick, Leicestershire
A calm, light and airy salon at Tower House Farm. Natural shampoos, a proper hydrobath and a style that is exactly what you asked for. Serving Whitwick, Coalville, Loughborough and across Leicestershire.
Hello, we are Go Paws Up
A dog is not just an animal, they are part of the family. So why should their grooming be any different to you going to the hairdresser or the spa?
Go Paws Up is run by Charlotte, a City & Guilds Level 3 qualified professional dog groomer, trained with Amy Manser at Just 4 Paws, a regular Mastergroom and Groomer of the Year winner.
We use only natural shampoos that soothe rather than irritate, paired with a hydrobath that works an oxygen-infused blend of shampoo and pure water right down to the skin. Even the thickest coats come out clean, conditioned and shining.
Airy, light and calm, the way a grooming salon should be.
Our process
Enjoyable and stress free for your dog, from the moment they walk in to the day after.
Consultation
We talk through the coat, the style and anything we need to know.
Bath
Hydrobath with natural shampoo chosen for your dog's coat.
Styling
Blow dry, clipping and scissor work to the style you want.
After care
Nails, ears and advice on keeping the coat right between visits.
Our services
Everything from a first puppy visit to a full spa afternoon.
Full grooming
- Coat preparation and minor de-matting
- De-shed, reducing shedding by 60 to 80% after the first treatment
- Hydrobath with natural shampoos
- Brush, comb through and blow dry
- Clipped and scissored to your chosen style
- Nail trim, ears cleaned and plucked if asked
Puppy pit-stop
For puppies from their second vaccination up to four months. A gentle introduction to the salon, the noises and the process, so they are relaxed about it for life.
- Brush, bath and blow dry
- Coat trim
- Nail trim
Spa experience
- Doggy facial
- Mud pack conditioning treatment
- Tear stain remover
- Teeth cleaning, non-descaling
- De-shed mud treatment
Hand stripping
For terriers, schnauzers, setters, spaniels and any wire-coated breed, subject to the condition of the coat.
A make-over
Minor matting usually brushes out. Severe matting does not, and working through it is lengthy and painful. Wellbeing comes first here, so a fresh start is sometimes the kinder option. The coat grows back quickly and your favourite style is soon possible again.
Happy customers
A few of the dogs through the salon.








Where we groom
The salon is at Tower House Farm on Oaks Road in Whitwick, a few minutes from Coalville and easy to reach from most of north west Leicestershire.
Common questions
Do I need an appointment?
How young can a puppy be groomed?
Which breeds can be hand stripped?
My dog's coat is matted. What happens?
What shampoo do you use?
How often should my dog be groomed?
Book an appointment
Call or email Charlotte to find a date and time that suits you.
Salon
Tower House Farm
Oaks Road
Whitwick
Leicestershire LE67 5UP
Areas covered
Whitwick, Coalville, Loughborough and across Leicestershire.
